Finding a new love – with a mouse click. But is it really that simple? What are the experiences of people looking for their partner-to-be online? What strategies is the online dating industry using to meet security needs in the age of growing cybercrime? The online dating market is attractive: more than 210 million euros in 2017, with growth rates of five percent per year. Hamburg as the “single capital” is especially lucrative – no wonder, that market leader Parship as well as numerous other platforms have their headquarters here. The reportage accompanies singles of all ages during their search for love through online dating and takes a look behind the scenes.