Walbusch - Erfolgreich im Haifischbecken des Modehandels

Sales in the fashion trade have been declining for years. Not at Walbusch: The Solingen-based family business swims easily in the shark tank of the industry. The fashion manufacturer produces contemporary clothing for men and women 50+ that meets the growing demands of these customers in terms of quality and wearing comfort. At first glance, perhaps a fashion supplier like there are many on the market. But the company does not design fashion as an end in itself, but tailored to the needs of its target group. Listening is therefore firmly anchored in the brand core - both to the concerns of customers and to its own top-motivated employees. To find out how the company remains true to itself and still promotes innovation, watch the film.