Driving a car means freedom and independence for many people. You can decide for yourself which routes to take, where and when to go. Accordingly, the step toward getting a driver's license is also a big step toward growing up. Passing the driving test is thus a real highlight in the lives of young people.
The driving school Rauscher accompanies young people therefore already in the 2nd generation on this path, in order to be able to be fast and safe on the road. With passion and at least as much fun driving as the students themselves, Mr. Rauscher gets the best out of his students. He guides and accompanies his students from start to finish and shares his joy of driving.
Accordingly, we wanted to capture this passion and joy in our image film for the driving school and convey it to the audience. For this reason, we not only conducted interviews with Mr. Rauscher and included them in the film, but also shot cutaways of the driving experience itself, which optimally visualize this very freedom and joy of driving. It makes you want to go for a spin, doesn't it?