Commercial | 2021 | Germany
Main data
| Director | Gloria Gammer |
|---|---|
| Production | We Are Era |
Brief synopsis
Women-first dating app Bumble and We Are Era are teaming up to usher in the era of post-lockdown dating. A European marketing partnership between Bumble and TikTok aims to encourage people to show their true, authentic personalities when dating. The We Are Era studio is supporting the collaboration with the production of several spots featuring social influencers TortenTantee and Aylin Yaren demonstrating how TikTok can help when a date runs out of things to talk about.
As part of the Date with Better Answers campaign, Bumble and TikTok are working with content creators in Germany, the UK and France. Building on the interests people developed during the lockdown and saw on TikTok, Creator:ins will appear in commercials on both platforms to help people make authentic connections and share their true hobbies - whether they're surprising or not.
As part of the Date with Better Answers campaign, Bumble and TikTok are working with content creators in Germany, the UK and France. Building on the interests people developed during the lockdown and saw on TikTok, Creator:ins will appear in commercials on both platforms to help people make authentic connections and share their true hobbies - whether they're surprising or not.