Commercial | 2023 | Germany
Main data
| Director | Robin Polak |
|---|---|
| Production | The Beauty Aside GmbH |
Shooting data
| Number of shooting days | 5 |
|---|---|
| Locations | Kapstadt |
| Filming regions | South Africa |
Project data
| Aspect ratio | 16:9 (1 : 1,78) |
|---|---|
| Sound format | Stereo |
Brief synopsis
The Allianz campaign focuses on the topics of pension provision,
wealth accumulation and protection against life risks
Allianz wants to become more visible and unmistakable in advertising again.
in its advertising. To this end, the insurer is now launching a large-scale
campaign that addresses people's concerns in times of crisis.
in times of crisis. The motto: "There for your life."
What is special about the campaign is that the focus is not on one
main commercial that covers all target groups. Rather, the new campaign
campaign platform consists of 40 different videos. These are made up of
individual sequences and tailored to the respective target groups.
All clips were produced by The Beauty Aside under the direction of
Robin Polák and Sophia Wagner.
wealth accumulation and protection against life risks
Allianz wants to become more visible and unmistakable in advertising again.
in its advertising. To this end, the insurer is now launching a large-scale
campaign that addresses people's concerns in times of crisis.
in times of crisis. The motto: "There for your life."
What is special about the campaign is that the focus is not on one
main commercial that covers all target groups. Rather, the new campaign
campaign platform consists of 40 different videos. These are made up of
individual sequences and tailored to the respective target groups.
All clips were produced by The Beauty Aside under the direction of
Robin Polák and Sophia Wagner.