Action For Children is a UK children’s charity committed to helping vulnerable children and young people, and their families throughout the UK.
At the beginning of the year they began working on the launch of their new campaign ‘Choose Childhood’.
“CHILDREN DON’T CHOOSE THEIR LIVES, BUT WE CAN CHOOSE TO ACT”
The goal of the campaign is to urge the government to Choose Childhood with a national plan for children.
To kickstart the launch of the campaign, Action For Children needed a powerful and emotive film to spread their message in an impactful way.